3 reasons to have your business on social media

Facebook, LinkedIn, Instagram and even TikTok… these platforms (although not necessarily all of them) may be the best easy-to-use marketing tools your business will ever need.

1. Just be hu(wo)man

Your website is the chance to be factual and (if that’s your vibe) formal. Your socials, on the other hand, offer a constantly refreshed chance to show the world what’s human and authentic about your business.

‘Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business.’–Hootsuite

A post from a real person talking about your *insert amazing product here* in someone’s Facebook feed will connect better than any well-written product description on your site.   

2. Measure those metrics!

A massive benefit to posting on social media platforms is that you can use the analytics to shape your social media strategy.

[M]etrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up.

Sprout Social

Luckily, all these platforms make it very easy to find the data. Check your analytics report at least once a month to see which posts did well. Shares, interactions and of course conversions are the sorts of metrics you need to analyse. 

3. Tinder your business

According to Forbes, having your business on socials is ‘like having a sales team work for you 24/7/365.’

Not only can your current clients (who get a dopamine hit for supporting a real-life person) see the inner-workings of your business, but completely new leads can discover your business any time, anywhere.  

If using social media for your business sounds daunting, contact us. We’ll break it down for you. We also have several packages that take the stress out of socials.