Why SEO is so damn important

Search Engine Optimisation (SEO) is more than just a jargon buzzword. 

Find out why you should care about it. And why all good online copy needs to take it into account.

Time for new glasses

Imagine your text is your text, but Google is looking at it through broken glasses. It can’t see how your message answers the searcher’s question. So it doesn’t direct said searcher to your text. Problem.

Here’s an example: 

Your text: “I put together cloth and accessories to create dolls. They’re not the same.” 

Your audience’s question: “Where to buy custom dolls for children?”

SEOed text: “I make and sell custom dolls for children.”

SEO is about understanding how to connect the seeker to the solutionist.    

Not all glasses are created equal

Many successful small businesses have such on-point copy that their text is automatically SEOed. Meaning they get traffic to their text – without ever having to pay for Google Ads. 

‘93% of online experiences begin with a search engine’ (Thanks, Forbes).

In other words, 93% of the time, someone will find your text (whether it’s a website, an article or a menu) because they searched for something like it.   

Easy, right?

Not quite. Many people find it challenging to put themselves in the searcher’s shoes. That’s where using someone with SEO training and practice can be invaluable.

If you’re ready to SEO your text, contact us now.